Based on the Boston Consulting Group's "Growth/Market Share Matrix" cash cows are leaders in mature markets and produce much more cash than they consume. Thus, the strategy relative to cash cows possibly would be to:
A) invest more funds for future growth
B) either invest more funds for future growth or consider divesting
C) milk profits to finance the growth of stars as well as turn question marks to stars
D) consider withdrawing/divesting

Question

Quizplus · Accepted Answer

Cash cows generate significant cash flow with little need for investment, so the strategy is to use their profits to support other business units, like stars and question marks, rather than investing heavily in them or divesting.

Based on the Boston Consulting Group's "Growth/Market Share Matrix" Cash