Based on the Boston Consulting Group's "Growth/Market Share Matrix" question marks are growing rapidly and consume large amounts of cash, thus having the potential to become stars. Thus, the strategy relative to question marks possibly would be to:
A) invest more funds for future growth
B) either invest more funds for future growth or consider divesting
C) milk profits to finance the growth of stars and question marks
D) consider withdrawing/divesting

Question

Quizplus · Accepted Answer

Question marks have the potential to become stars if they succeed in gaining market share, so investing more funds could be beneficial. However, if they do not show promise, divesting might be considered to avoid further losses.

Based on the Boston Consulting Group's "Growth/Market Share Matrix" Question