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Business
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Sales Force Management
Quiz 9: Training the Sales Force
Path 4
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Question 61
True/False
Sales training refers to the process of designing and implementing a sales training program that begins with analyzing needs, setting objectives, developing program content, determining delivery, preparing, motivating, reinforcing, and evaluating.
Question 62
True/False
The step in the sales training development process that analyzes the training needs of the sales force to determine the gaps between what they know and what they need to know are called training delivery decisions.
Question 63
True/False
What the sales forces should be able to do after training refers to performance objectives. For example, a specific performance objective might be to train new salespeople to sell at least 75 percent of what experienced salespeople sell within one year after they are hired.
Question 64
True/False
What the sales forces should know after a managerial training session refers to learning objectives.
Question 65
True/False
A type of sales training program that seeks to improve the skills of experienced salespeople refers to a continuing sales training program.
Question 66
True/False
Instruction methods-such as lecture, group discussion, role-playing and conferencing-that are ideal for training groups of salespeople are known as group training methods.
Question 67
True/False
Instruction methods-such as on-the-job training, personal conferences, and computer-based training-that are ideal when training on an individual basis are called individual training methods.
Question 68
True/False
A group method of training in which trainees play different roles in a simulated sales situation and then receive feedback on their performance is known as role-playing.
Question 69
True/False
A method of on-the-job training in which a sales trainee is assigned long term to an experienced sales rep or manager for the purpose of transferring knowledge and experiences is known as m-learning.
Question 70
True/False
Decisions made during the sales training development process that include who will train the sales force, what method will be used to transfer knowledge, where the training will take place, and when the training will occur refers to training needs assessment.
Question 71
True/False
A general term used to describe any learning or training event that uses computers as the primary delivery method, such as CD-ROM, the Internet, intranet, and interactive videodisc is known as conferencing (distance learning).