An important aspect of a sales manager's job is determining how a sales training program is to be evaluated. In using four-level method to gauge effectiveness, which of the following represents the highest level at which sales training programs should be evaluated?
A) reaction
B) proaction
C) behavior
D) results

Question

Quizplus · Accepted Answer

The four-level method, known as Kirkpatrick's Model, evaluates training effectiveness at four levels: Reaction, Learning, Behavior, and Results. The highest level, Results, measures the impact of training on business outcomes, such as increased sales or improved performance.

An Important Aspect of a Sales Manager's Job Is Determining