Matching -Moving from a product orientation to a customer orientation A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The marketing concept is a business philosophy that focuses on understanding and meeting the needs of customers. It is based on the idea that businesses should create products and services that customers want and need, and that they should do so in a way that is profitable for the business.

Matching -Is the person-to-person form of selling A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

Personal selling is the direct interaction between a salesperson and a customer, making it a person-to-person form of selling.

Matching -An extension of the marketing concept A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -An extension of the marketing concept A) creation...

Matching -Is an important part of the product strategy: A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -Is an important part of the product...

Matching -Matches the needs of the value-conscious buyer A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

Transactional selling focuses on quick sales and low prices, appealing to value-conscious buyers who prioritize cost over other factors.

Matching -Assume the role of problem solver or partner A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -Assume the role of problem solver or...

Matching -In the information economy the strategic resource is A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

In the information economy, the strategic resource is information itself, as it drives decision-making, innovation, and competitive advantage.

Matching -Today customers seek A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -Today customers seek A) creation of customer value B)...

Matching -A salesperson's commitment to value personal selling A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -A salesperson's commitment to value personal selling A)...

Matching -Salesperson making creative improvements to the sales process to enhance customer experience A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

Value-added selling involves making creative improvements to the sales process to enhance the customer experience by providing additional benefits beyond the core product or service.

Matching -Making customer satisfaction the focus of the business A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The answer of Matching -Making customer satisfaction the focus of the...

Matching -Controllable variables through which a firm influences the demand for its products A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

The marketing mix consists of controllable variables (product, price, place, promotion) that a firm uses to influence demand for its products.

Matching -Developing a strategic, long-term relationship of mutual benefit to the buyer and seller A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

Partnering refers to developing a strategic, long-term relationship of mutual benefit to the buyer and seller.

Matching -Use of sales automation A) creation of customer value B) marketing concept C) personal selling D) consultative-style selling E) product positioning F) transactional selling G) part of one's personal selling philosophy H) information I) a cluster of satisfaction J) personal selling philosophy K) value-added selling L) following the marketing concept M) marketing mix N) partnering O) customer relationship management

Sales automation is closely related to customer relationship management (CRM) as it involves using technology to streamline and automate sales processes, which helps in managing customer relationships more effectively.

Quiz 2: Evolution of Selling Models That Complement the Marketing Concept

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Quiz 2: Evolution of Selling Models That Complement the Marketing Concept

Matching -Profitability should be achieved through

Matching -Moving from a product orientation to a customer orientation

Matching -Is the person-to-person form of selling

Matching -An extension of the marketing concept

Matching -Is an important part of the product strategy:

Matching -Matches the needs of the value-conscious buyer

Matching -Assume the role of problem solver or partner

Matching -In the information economy the strategic resource is

Matching -Today customers seek

Matching -A salesperson's commitment to value personal selling

Matching -Salesperson making creative improvements to the sales process to enhance customer experience

Matching -Making customer satisfaction the focus of the business

Matching -Controllable variables through which a firm influences the demand for its products

Matching -Developing a strategic, long-term relationship of mutual benefit to the buyer and seller

Matching -Use of sales automation