IBM is considering becoming a worldwide partner for the 2012 Olympics. Which of the following would IBM most likely receive as a result?
A) free public relations
B) low-cost marketing
C) top athlete endorsements
D) priority advertising space

Question

Quizplus · Accepted Answer

As a worldwide partner of the 2012 Olympics, IBM would most likely receive priority advertising space at the event, which would provide them with a significant advantage over competitors in terms of exposure and visibility. Additionally, they would likely receive other marketing benefits such as being able to use the Olympic logo in their advertising and promotional materials, and being able to associate their brand with the values of the Olympics, such as excellence, teamwork, and perseverance. While free public relations and top athlete endorsements are also possible benefits of such a partnership, they are not as directly related to marketing and advertising as priority advertising space is.

IBM Is Considering Becoming a Worldwide Partner for the 2012