________ is a contractual arrangement in which a firm in one country allows the use of its intellectual property by a firm in a second country in return for a royalty payment.
A) Leasing
B) Franchising
C) Licensing
D) Merchandising

Question

Quizplus · Accepted Answer

Licensing is the correct answer because it specifically refers to the arrangement where a firm allows another firm, often in a different country, to use its intellectual property (such as patents, trademarks, copyrights, etc.) in exchange for a royalty payment.

________ Is a Contractual Arrangement in Which a Firm in One