Question 1

What are secondary data?
A) Data not directly related to your research question
B) Data originally collected for some other purpose
C) Unimportant data
D) Ordinal data

Accepted Answer

Secondary data refers to data that was originally collected for a different purpose but can be used for a new research question or analysis.

Question 2

Which of the following does NOT apply to secondary data?
A) It was gathered for a different purpose than your own
B) It may have been processed
C) It may have been stored in a repository
D) None of the above

Accepted Answer

All the options A, B, and C are characteristics of secondary data.

Question 3

Secondary data is never appropriate to use in a student project.

Accepted Answer

Secondary data can be appropriate for student projects as it provides existing information that can be analyzed or interpreted to support research objectives.

Question 4

"Tyler is investigating the impact of forthcoming legislation on the brewery industry." His topic is suitable for research using secondary data.

Accepted Answer

The answer of "Tyler is investigating the impact of forthcoming...

Question 5

Most governments in the world have statistical departments but they are least likely to provide ________.
A) General population census records
B) Industrial output figures
C) Television programme viewing figures
D) Housing statistics

Accepted Answer

Television programme viewing figures are typically collected by private companies or media organizations, not government statistical departments.

Question 6

Which of the following is NOT a criterion of precise suitability of secondary data?
A) Observer bias
B) Measurement bias
C) Reliability
D) Validity

Accepted Answer

Observer bias is not a criterion of precise suitability of secondary data.

Question 7

Journalists and scholars can help in secondary data research because ________.
A) They have academic qualifications
B) They are old
C) They have experience
D) They may have addressed the same aims

Accepted Answer

Journalists and scholars may have previously conducted research or investigations that align with the aims of the current secondary data research, providing valuable insights and data.

Question 8

Which of the following is NOT a criterion of overall suitability of secondary data?
A) Measurement validity
B) Face validity
C) Coverage
D) Unmeasured variables

Accepted Answer

The answer of Which of the following is NOT a...

Question 9

Which of these is a disadvantage of secondary data?
A) It already exists
B) Inexpensive
C) Fast to obtain
D) Addresses the topic differently

Accepted Answer

Secondary data may not perfectly align with the specific research question or topic, as it was collected for a different purpose.

Question 10

Secondary data are LEAST helpful to ________.
A) Develop questionnaires
B) Interpret Tables
C) Formulate hypotheses
D) Evaluate new products

Accepted Answer

Secondary data are least helpful in evaluating new products because they may not provide specific insights or current information needed for assessing new product performance.

Question 11

Which of the following is NOT an example of documentary data?
A) Organisations' websites
B) Video recordings
C) Company reports
D) Industry statistics

Accepted Answer

The answer of Which of the following is NOT an...

Question 12

What is "raw" secondary data?
A) Data on a sensitive topic
B) Data which was not collected rigorously
C) The actual data produced by a study
D) A summary of the key findings from a data set

Accepted Answer

Raw secondary data refers to the actual data produced by a study, which has not been processed or analyzed further.

Question 13

Which ONE of these is an example of compiled data?
A) Customer comments
B) Tables from surveys
C) Number of visitors to a store
D) CCTV recordings of shopper visits

Accepted Answer

Tables from surveys are compiled data because they involve collecting and organizing raw data into a structured format for analysis.

Question 14

Which kind of secondary data are "industry statistics"?
A) Multiple source based
B) Documentary, written materials
C) Ad hoc surveys
D) Census

Accepted Answer

Industry statistics are typically compiled from multiple sources, including various reports, surveys, and databases, making them multiple source based secondary data.

Question 15

The UK Government "Labour Force Survey" is an example of ________.
A) Multiple source, area-based data
B) An ad hoc survey
C) Documentary, written materials
D) Continuous and regular survey

Accepted Answer

The Labour Force Survey is a continuous and regular survey conducted to collect data on employment, unemployment, and economic activity in the UK.

Question 16

Which of the following is a caveat with the use of secondary data?
A) Helps to set own data in context
B) Purpose may not match that of your research
C) Provides longitudinal data
D) Provides area-based data

Accepted Answer

Secondary data may have been collected for a different purpose than your research, which can lead to misalignment with your research objectives.

Question 17

Why are census, continuous and regular survey data useful as a complement to your own primary data?
A) They prove or disprove your theory
B) They set your findings in a wider context
C) They show whether your findings are right
D) All of these

Accepted Answer

Census, continuous, and regular survey data provide a broader context and background against which your primary data can be compared and understood, helping to situate your findings within a larger framework.

Question 18

An ad hoc survey is one which is carried out according to the needs of a specific study.

Accepted Answer

An ad hoc survey is designed to address specific research questions or needs, rather than being conducted regularly or systematically.

Question 19

Gemma is interested in how the employment of under 16 year olds has changed over the past fifty years. What type of secondary data sets would be most useful to her?
A) Longitudinal
B) Cohort studies
C) Cross-sectional
D) Industry

Accepted Answer

Longitudinal data sets track the same subjects over a long period, making them ideal for observing changes in employment trends over time.

Question 20

Secondary data cannot help ________.
A) To give direction to primary data collection
B) To create research instruments
C) To decide on sampling
D) To observe retail behaviour

Accepted Answer

Secondary data cannot help to observe retail behavior as it involves direct observation or collection of data from the field, which secondary data does not provide.

Quiz 8: Using Secondary Data

What are secondary data?

Which of the following does NOT apply to secondary data?

Secondary data is never appropriate to use in a student project.

"Tyler is investigating the impact of forthcoming legislation on the brewery industry." His topic is suitable for research using secondary data.

Most governments in the world have statistical departments but they are least likely to provide ________.

Which of the following is NOT a criterion of precise suitability of secondary data?

Journalists and scholars can help in secondary data research because ________.

Which of the following is NOT a criterion of overall suitability of secondary data?

Which of these is a disadvantage of secondary data?

Secondary data are LEAST helpful to ________.

Which of the following is NOT an example of documentary data?

What is "raw" secondary data?

Which ONE of these is an example of compiled data?

Which kind of secondary data are "industry statistics"?

The UK Government "Labour Force Survey" is an example of ________.

Which of the following is a caveat with the use of secondary data?

Why are census, continuous and regular survey data useful as a complement to your own primary data?

An ad hoc survey is one which is carried out according to the needs of a specific study.

Gemma is interested in how the employment of under 16 year olds has changed over the past fifty years. What type of secondary data sets would be most useful to her?

Secondary data cannot help ________.