Because B2B sales are more relationship-based, and the sales cycle can be fairly long, B2B sites typically do not have e-commerce functionality.

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B2B sales are more relationship-based, and the sales cycle can be fairly long. This means that B2B sites typically do not have e-commerce functionality because the sales process is not as straightforward as it is for B2C sales.

Because B2B Sales Are More Relationship-Based, and the Sales Cycle