Question 1

Within the interconnected tangle of links that makes up the Web, millions of sites vary from each other not just in how they are designed, but in their purpose.

Accepted Answer

The Web consists of millions of sites, each designed differently and serving various purposes, from providing information and entertainment to offering services and facilitating communication.

Question 2

A successful site owner will focus on one specific task: to get the site up and running.

Accepted Answer

A successful site owner must focus on multiple tasks beyond just getting the site up and running, including content creation, SEO, user experience, marketing, and site maintenance.

Question 3

Successful Web site owners are strong motivators and managers.

Accepted Answer

Successful website owners often possess strong motivational and managerial skills, which are crucial for leading their teams, managing projects, and driving the growth and success of their websites.

Question 4

Web-based companies that do not have an offline component always have the necessary funds to hire the staff to program the site, purchase necessary inventory, and effectively market the site.

Accepted Answer

Web-based companies, like any other business, may face financial constraints and might not always have the necessary funds to cover all operational costs such as hiring staff, purchasing inventory, or marketing effectively. Funding availability varies widely depending on the business model, stage of development, and access to investment or revenue.

Question 5

Many people have exciting ideas for new sites, and there is strong competition for a finite amount of money.

Accepted Answer

The competition for funding is intense because the pool of available investment capital is limited, and many entrepreneurs and innovators are seeking financial support for their ideas, including new websites and online businesses.

Question 6

Creative directors develop the vision for the site-the concept, look and feel, layout, mood, and message.

Accepted Answer

Creative directors are responsible for developing the overall vision for a project, which includes the concept, look and feel, layout, mood, and message, ensuring that the visual communication aligns with the goals and identity of the brand or project.

Question 7

Creative directors ensure that deadlines and benchmarks are met, individual site elements pass quality control standards, and progress reports, approvals, and opinions are communicated among the team members.

Accepted Answer

The answer of Creative directors ensure that deadlines and benchmarks...

Question 8

Sometimes the most time-consuming and daunting task in developing a new site is the creation of the content.

Accepted Answer

Creating content for a new site can be time-consuming and daunting because it involves extensive research, planning, writing, editing, and optimizing to ensure the content is engaging, relevant, and valuable to the audience.

Question 9

The size, complexity, and budget of a site will help determine the team required for its development.

Accepted Answer

The size, complexity, and budget of a website significantly influence the number and expertise of team members needed for its development, including designers, developers, project managers, and others.

Question 10

The type of Web site you build should depend on the market you want to reach.

Accepted Answer

The type of website you build should be tailored to the preferences, needs, and behaviors of the target market you aim to reach, ensuring it effectively communicates with and engages your intended audience.

Question 11

In order to be categorized as a true Web portal, a site needs only to provide information about its own site.

Accepted Answer

A true Web portal typically offers a broad array of resources and services such as email, forums, search engines, and online shopping malls, serving as a gateway to the Internet, rather than just information about its own site.

Question 12

B4B involves one business marketing and selling products and services to other businesses.

Accepted Answer

The answer of B4B involves one business marketing and selling...

Question 13

Because B2B sales are more relationship-based, and the sales cycle can be fairly long, B2B sites typically do not have e-commerce functionality.

Accepted Answer

B2B sales are more relationship-based, and the sales cycle can be fairly long. This means that B2B sites typically do not have e-commerce functionality because the sales process is not as straightforward as it is for B2C sales.

Question 14

B2B sites have tended to be ahead of other sites in terms of aesthetics and development innovation.

Accepted Answer

B2B sites have traditionally lagged behind B2C sites in terms of aesthetics and development innovation, often focusing more on functionality and specific business needs.

Question 15

C2C stands for customer to consumer marketing.

Accepted Answer

C2C stands for consumer to consumer, referring to commerce between private individuals or consumers.

Question 16

The advantage of C2C Web sites is that they do have to rely on the trust factor.

Accepted Answer

C2C (Consumer-to-Consumer) websites heavily rely on the trust factor between buyers and sellers since transactions are directly between individuals without a traditional intermediary, making trust crucial for the success of exchanges.

Question 17

B2E (business to employee) marketing involves a business carrying out online initiatives to communicate with its employees.

Accepted Answer

B2E (Business to Employee) marketing indeed involves a business implementing online initiatives, among other strategies, to communicate, engage, and provide services or benefits to its employees, enhancing their workplace experience.

Question 18

Social networking is the interaction of people from a variety of demographic groups and geographic locations via the Internet.

Accepted Answer

Social networking involves individuals or groups from diverse backgrounds and locations communicating and sharing content over the internet through various platforms, such as Facebook, Twitter, LinkedIn, and Instagram.

Question 19

Although different business models exist for each social media site, e-commerce, rather than advertising, is the primary source of revenue.

Accepted Answer

Advertising is the primary source of revenue for most social media sites, with e-commerce being a secondary source for some platforms.

Question 20

For marketers, the ability to reach users through social media networks creates a unique opportunity, both in increased awareness and perceived brand acceptance on behalf of the target market.

Accepted Answer

Social media networks allow marketers to directly engage with their audience, increasing brand awareness and positively influencing the target market's perception of the brand.

Quiz 2: Types of Web Sites