A large consumer products company wants to increase sales of an existing laundry detergent product. The brand team can not decide whether to use a newspaper coupon (X₁), a sample drop (X₂), or an in-store coupon (X₃) to increase sales. The research manager suggests an in-market test to (1) determine if any of the promotions had an impact, and (2) which had the greater impact. Of the designs shown below, which would provide the research manager with the information necessary to make this determination? A) X₁$ \quad $ 0₁ X₂$ \quad $ 0₂ X₃$ \quad $ 0₃ $ \quad \quad$ 0₄ B) X₁$ \quad $ 0₁ X₂$ \quad $ 0₂ X₃$ \quad $ 0₃ C) 0₁$ \quad $ X₁$ \quad $0₂ 0₃$ \quad $ X₂$ \quad $0₄ 0₃ $\quad\quad\quad\quad$0₆ D) 0₁$ \quad $ X₁$ \quad $ 0₂ 0₃$ \quad $ X₂$ \quad $ 0₄ 0₅ $ \quad $X₃$ \quad $ 0₆ 0₇$ \quad $ $ \quad \quad $0₈ E) None of the designs are appropriate to meet the needs of the brand manager.

Question

Quizplus · Accepted Answer

Design D includes pre-test and post-test observations for each promotional method, allowing for comparison of sales before and after each promotion, thus determining both the impact and the relative effectiveness of each method.

A Large Consumer Products Company Wants to Increase Sales of an Existing