The following questions focus on Multidimensional Scaling:
-In the context of product markets, perceptual maps can give the marketer insight into all of the following EXCEPT
A)the combination of attributes preferred by buyers.
B)the viable segments that exist in a market.
C)buyer's attitudes toward a product.
D)possible unexploited market niches.
E)salient product attributes perceived by buyers in the market.

Question

Quizplus · Accepted Answer

Multidimensional Scaling (MDS), used to create perceptual maps, primarily helps in understanding the positioning of products based on various attributes and how these are perceived by consumers. It does not directly measure or reveal buyers' attitudes towards a product but rather focuses on the perceived distances or similarities between products based on attributes.

The Following Questions Focus on Multidimensional Scaling