The following questions focus on Multidimensional Scaling:
-For which of the following applications would multidimensional scaling not be appropriate?
A) determining viable segments that exist in a market
B) finding "holes" in a market that might support a new product venture
C) identifying the combination of attributes buyers most prefer
D) determining salient product attributes perceived by buyers in a market
E) MDS is appropriate for each of these applications

Question

Quizplus · Accepted Answer

Multidimensional Scaling (MDS) is a statistical technique used for exploring similarities or dissimilarities in data. It is appropriate for all the applications listed: determining market segments, finding market opportunities, identifying preferred attributes, and determining perceived product attributes. These tasks involve understanding relationships and perceptions in data, which MDS is well-suited to analyze.

The Following Questions Focus on Multidimensional Scaling