Intermediaries pass messages about products from advertising agencies to the media.

Question

Quizplus · Accepted Answer

Intermediaries, in the context of advertising, typically refer to the entities that act as a bridge between the advertisers (or advertising agencies) and the media outlets, but they do not pass messages about products from advertising agencies to the media. Instead, advertising agencies directly create and send the advertising content or messages to the media outlets, which then broadcast or publish these messages to the public. Intermediaries might be involved in other roles, such as media buying agencies that purchase advertising space or time on behalf of the advertising agencies or their clients.

Intermediaries Pass Messages About Products from Advertising Agencies to the Media