MPR is an ideal set of tools to reach mainly local audiences.
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Q44: Public relations is limited to an organization's
Q45: Establishing a direct correlation between ROI and
Q46: Newsworthiness is subjective and dependent upon the
Q47: In order to be successful, MPR typically
Q48: A newsworthy story may fail to attract
Q50: MPR practitioners generally do not have to
Q51: The PRSA code of ethics provides professionals
Q52: The Falcon's Lair wants to increase business
Q53: Consumer generated marketing is a marketing effort
Q54: Intermediaries pass messages about products from advertising
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