Packaging a message in an easily digestible way allows MPR practitioners to better ________.
A) measure ROI and prepare future marketing budgets
B) optimize the message for Internet search engines
C) demonstrate the value of a story and gain the media's attention
D) find advertisers to underwrite message distribution costs
E) negotiate rates with mass media organizations

Question

Quizplus · Accepted Answer

Packaging a message in an easily digestible way helps MPR (Marketing Public Relations) practitioners to demonstrate the value of a story more effectively, making it more appealing to the media. This approach increases the likelihood of gaining media attention and coverage.

Packaging a Message in an Easily Digestible Way Allows MPR