The Fact That Most U

The fact that most U.S. companies do not have a formal MPR process is puzzling because ________.

A) MPR efforts are highly credible and relatively inexpensive to conduct
B) MPR is the oldest form of marketing communication in America
C) MPR has replaced public relations and advertising as the preferred mode of promotional communication
D) MPR is taught in practically every business school
E) MPR accounts for every case of successful crisis management