Intermediaries are ________.
A) firms that broker media space and time for advertisers
B) organizations or individuals that pass product messages from a firm to consumers
C) media measurement firms that rate the satisfaction of online purchasers
D) consumers who volunteer to test new product releases
E) media representatives who negotiate advertising rates

Question

Quizplus · Accepted Answer

Intermediaries are entities that help convey product messages from a company to its consumers, facilitating the communication process in marketing.

Intermediaries Are ________