The marketing mix is an assortment of tools that ________.
A) marketers use to manage the consumer purchase process
B) public relations agencies employ to conduct public opinion research
C) marketers use exclusively to formulate MPR campaigns
D) media outlets utilize to measure audience response
E) consumers use to make online recommendations

Question

Quizplus · Accepted Answer

The marketing mix, often referred to as the 4Ps (Product, Price, Place, Promotion), is a set of tools that marketers use to influence and manage the consumer purchase process. It encompasses strategies related to the product itself, its price, the places where it is made available, and the promotional tactics used to market it.

The Marketing Mix Is an Assortment of Tools That ________