If a consumer's evaluation of a product experience is negative, the consumer is likely to communicate negatively about the product.

Name: If a consumer's evaluation of a product experience is negative, the consumer is likely to communicate negatively about the product.
Brand: Quizplus
Rating: 4.7 (32 reviews)

Question

Quizplus · Accepted Answer

Consumers who have negative experiences with a product are more likely to share their dissatisfaction with others, often through negative word-of-mouth communication, as a way to express their dissatisfaction and warn others.

If a Consumer's Evaluation of a Product Experience Is Negative