Altering consumer behavior is an effort mostly focused on
A) persuading consumers they are making the wrong purchase decision.
B) offering a good or service at the right time in the right place for the right price.
C) using non-traditional media to convey a product message.
D) changing consumers' actions, attitudes and access to information.
E) advertising messages alone, not public relations tools.

Question

Quizplus · Accepted Answer

Altering consumer behavior involves changing consumers' actions, attitudes, and access to information, which encompasses a broad range of strategies beyond mere advertising or persuasion tactics.

Altering Consumer Behavior Is an Effort Mostly Focused on