Target market selection refers to which of the following?
A) identifying the consumers a firm wishes to influence in order to reach its objectives
B) finding retail outlets where state law allows a company to sell its products
C) determining whether a marketer will meet its sales goals for the year
D) choosing between traditional marketing mix strategies and the Business Strategy Diamond
E) picking mass media vehicles based on their advertising rates

Question

Quizplus · Accepted Answer

Target market selection involves identifying the specific group of consumers a firm aims to reach to fulfill its business objectives. This process is crucial for tailoring marketing strategies to the needs, preferences, and behaviors of a specific segment of the market.

Target Market Selection Refers to Which of the Following