The unique features in a firm's marketing program that cause consumers to patronize the firm, and not competitors, is its
A) marketing mix.
B) differential advantage.
C) corporate culture.
D) technological mix.

Question

Quizplus · Accepted Answer

A differential advantage is what sets a firm apart in the eyes of consumers, making them choose it over competitors. It's the unique benefit or feature in the firm's marketing program that attracts customers.

The Unique Features in a Firm's Marketing Program That Cause