The particular group of customers a firm proposes to serve with a particular marketing program is its
A) unified segment.
B) benefit segment.
C) target market.
D) market segment.

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group of customers that a firm aims to reach with its marketing efforts and products. This group is selected based on various criteria such as demographics, interests, and behaviors, making it the focus of the company's marketing program.

The Particular Group of Customers a Firm Proposes to Serve