a. What is low-involvement purchasing? How may a firm convert a high-involvement purchase to a low-involvement one?
b. Brand loyalty can occur for complex items such as computers, as well as for simple items such as chewing gum. Why?

Question

a.	What is low-involvement purchasing? How may a firm convert a high-involvement purchase to a low-involvement one?
b. Brand loyalty can occur for complex items such as computers, as well as for simple items such as chewing gum. Why?

Quizplus · Accepted Answer

The Answer of a.	What is low-involvement purchasing? How may a firm convert a high-involvement purchase to a low-involvement one?
b. Brand loyalty can occur for complex items such as computers, as well as for simple items such as chewing gum. Why?

A What Is Low-Involvement Purchasing? How May a Firm Convert a High-Involvement