The broadest concept in branding is a firm's
A) trade characters.
B) corporate symbols.
C) trademarks.
D) brand marks.

Name: The broadest concept in branding is a firm's A) trade characters. B) corporate symbols. C) trademarks. D) brand marks.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Corporate symbols represent the broadest concept in branding as they encompass the overall identity and image of a company, reflecting its values, culture, and reputation in the market.

The Broadest Concept in Branding Is a Firm's