If a firm has a blurred image among its two brand designations, these brands will appear ___ on a company product positioning chart.
A) on opposite sides
B) in overlapped clusters
C) in separate clusters
D) near competitors' products

Question

Quizplus · Accepted Answer

When a firm has a blurred image among its two brand designations, it means the distinctions between these brands are not clear to consumers. As a result, on a company product positioning chart, these brands will appear in overlapped clusters because their market positions are not distinctly separated.

If a Firm Has a Blurred Image Among Its Two