Marketing researchers often determine the extent to which supermarket shoppers purchase ___ products by comparing the products purchased versus those listed on a shopping list prior to the respondent entering a store.
A) specialty
B) shopping
C) impulse
D) convenience

Question

Quizplus · Accepted Answer

Impulse products are typically unplanned purchases, so researchers compare actual purchases to shopping lists to identify these.

Marketing Researchers Often Determine the Extent to Which Supermarket Shoppers