The mail-order retailer is considering changing its marketing strategy to include technical service, as well as special handling. Under this plan, the retailer would keep an up-to-date record of a customer's purchases and advise each customer as to updated versions of software, when available. It would also provide second-day shipping services with no additional charge. Under the planned strategy, the retailer is marketing
A) tangible products.
B) extended products.
C) generic products.
D) augmented products.

Question

Quizplus · Accepted Answer

Augmented products refer to the additional services and benefits that accompany a product, enhancing its value. In this case, the retailer is offering technical service, special handling, and second-day shipping, which are all augmentations to the core product.

The Mail-Order Retailer Is Considering Changing Its Marketing Strategy to Include