Competitive product positioning for a floor covering manufacturer may reveal to a firm that
A) two of a firm's products have similar images.
B) consumers desire an easy-to-clean floor covering product.
C) foreign brands have different images than domestic brands.
D) home improvement centers have increased their sales of floor covering products relative to specialty stores.

Question

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The Answer of Competitive product positioning for a floor covering manufacturer may reveal to a firm that
A) two of a firm's products have similar images.
B) consumers desire an easy-to-clean floor covering product.
C) foreign brands have different images than domestic brands.
D) home improvement centers have increased their sales of floor covering products relative to specialty stores.

Competitive Product Positioning for a Floor Covering Manufacturer May Reveal