A product (brand) manager system should be used when
A) several important market segments exist.
B) a firm seeks to reduce its overall administrative costs.
C) a firm desires input from managers from different functional areas.
D) a firm recognizes that different managerial attributes are needed once a product is commercialized.

Question

Quizplus · Accepted Answer

A product (brand) manager system is beneficial when several important market segments exist, as it allows for focused management and marketing strategies tailored to each segment.

A Product (Brand) Manager System Should Be Used When