Unbundled pricing enables full-service firms to better compete with discounters by separating out the costs (prices) of the specific services the full-service firms offer.

Question

Quizplus · Accepted Answer

Unbundled pricing allows full-service firms to itemize and separately charge for each specific service they offer, making it easier for them to compete with discounters by providing customers with more transparent pricing options and the ability to choose only the services they need.

Unbundled Pricing Enables Full-Service Firms to Better Compete with Discounters