Price lining allows a firm to appeal to distinct market segments with product/price alternatives that are clearly differentiated from each other.

Question

Quizplus · Accepted Answer

Price lining is a strategy where a company offers different products or services at different price points, with each price point aimed at targeting a specific market segment. This allows the firm to cater to the needs and preferences of diverse customer groups by providing clearly differentiated options in terms of both product features and prices.

Price Lining Allows a Firm to Appeal to Distinct Market