Which of the following properties of music have studies shown to influence purchase?
A) The volume at which is played
B) The type of music played
C) The speed at which it is played
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Studies have shown that various aspects of music, including the volume, type, and speed at which it is played, can influence consumer behavior and purchase decisions. These elements can affect the atmosphere of a shopping environment, thereby influencing customers' moods and shopping habits.

Which of the Following Properties of Music Have Studies Shown