The importance of price as a determinant of store patronage:
A) is not recognized by most retailers
B) varies by type of product
C) depends on nature of buyer
D) B and C
E) A, B, and C

Name: The importance of price as a determinant of store patronage: A) is not recognized by most retailers B) varies by type of product C) depends on nature of buyer D) B and C E) A, B, and C
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Question

Quizplus · Accepted Answer

Price is an important determinant of store patronage, and its importance varies by type of product and nature of buyer.

The Importance of Price as a Determinant of Store Patronage