When consumers intend to buy the product but defer brand choice until shopping they are following a/an ____ process.
A) fully planned purchase
B) unplanned purchase
C) anticipated purchase
D) partially planned purchase
E) None of the above.

Question

Quizplus · Accepted Answer

This behavior is characteristic of a partially planned purchase, where the consumer has decided to buy a product but has not yet decided on the brand.

When Consumers Intend to Buy the Product but Defer Brand