Attention consists of two dimensions: direction and capacity.
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Q49: Some products require the use of time;
Q50: Polychronic time involves doing one activity at
Q51: Polychronic time involves combining activities simultaneously.
Q52: The mental capacity available for undertaking various
Q53: Gaining the consumer's attention is one of
Q55: Consumers have unlimited cognitive capacity, so companies
Q56: In the purchase decision process, consumers decide
Q57: Chapter 5 discusses different types of purchase
Q58: When consumers intend to buy the product
Q59: Both the product and brand are chosen
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