Beyond understanding the post-consumption evaluations of their own customers, companies may also find it useful to understand these evaluations of their competitors' customers.
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Q45: It has been suggested by some that
Q46: Although dissatisfaction is an essential prerequisite for
Q47: Companies should encourage dissatisfied customers to voice
Q48: In most cases, consumers are very satisfied
Q49: Surprisingly, consumers' product satisfaction has little influence
Q51: Consumers' satisfaction with a company's products is
Q52: According to the expectancy disconfirmation model, satisfaction
Q53: If the product delivers an outcome which
Q54: Positive disconfirmation exists when the product provides
Q55: Confirmation takes place when the product's performance
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