In one survey college students indicated that word-of-mouth was their preferred way of earning about products and services.

Question

Quizplus · Accepted Answer

Multiple surveys and studies have shown that word-of-mouth is a highly trusted and preferred source of information for consumers, including college students, when learning about products and services. This is because personal recommendations carry a sense of trust and credibility that is often not found in traditional advertising.

In One Survey College Students Indicated That Word-Of-Mouth Was Their