Persuasion knowledge adversely affects consumers' perceptions of a salesperson's sincerity.

Question

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Persuasion knowledge refers to consumers' awareness and understanding of persuasive tactics used by marketers or salespeople. When consumers recognize these tactics, they may become skeptical of the salesperson's intentions, leading to a perception that the salesperson is insincere or manipulative. This can negatively affect the consumer's trust and the effectiveness of the sales approach.

Persuasion Knowledge Adversely Affects Consumers' Perceptions of a Salesperson's Sincerity