Tuttle Aluminum & Bronze makes aluminum railings used in stadiums, educational facilities, hospitals, and nursing homes. To reach each of its target markets and to satisfy the specific needs associated with each, Tuttle uses segmentation by:
A) geographic area.
B) organization structure.
C) usage rate.
D) type of buying situation.
E) type of customer.

Question

Quizplus · Accepted Answer

Tuttle Aluminum & Bronze targets different types of customers (stadiums, educational facilities, hospitals, and nursing homes) with specific needs, indicating segmentation by type of customer. This approach allows the company to tailor its offerings to the unique requirements of each customer group.

Tuttle Aluminum & Bronze Makes Aluminum Railings Used in Stadiums