Firms that pursue single segments are often called:
A) functional sellers.
B) utility brokers.
C) niche marketers.
D) fragmentation marketers.
E) substantive sellers.

Question

Quizplus · Accepted Answer

Firms that focus on serving a single segment of the market are typically referred to as niche marketers. They specialize in catering to the specific needs of a particular segment, differentiating themselves by offering specialized products or services.

Firms That Pursue Single Segments Are Often Called