Collectively, the company, its suppliers, and all of its intermediaries comprise a:
A) vertical marketing progression.
B) horizontal production system.
C) value chain.
D) materials handling progression.
E) marketing mix chain.

Question

Quizplus · Accepted Answer

The term "value chain" refers to the full range of activities that businesses and their suppliers engage in to bring a product or service from its conception to its end use and beyond. This includes things like design, production, marketing, and distribution. The concept emphasizes the value that is added at each step of the process.

Collectively, the Company, Its Suppliers, and All of Its Intermediaries