Miriam Lovelace grows flowers and herbs from which she makes Tranquility brand soaps. She has a supplier that provides her with glycerin, other chemicals, and packaging. She has a wholesaler that places her soaps on gift store shelves. A bank loaned her money to start her company, and an advertising agency designed her sales brochure. The owner of the farm, her suppliers, her bank, her distributor, and her advertising agency are all part of the _____ for Tranquility soaps.
A) vertical marketing progression
B) horizontal production system
C) value chain
D) materials handling progression
E) marketing mix chain

Question

Quizplus · Accepted Answer

The correct answer is C) value chain, as it refers to all the activities and partners involved in creating and delivering a product to the final customer, including suppliers, manufacturers, distributors, and financiers.

Miriam Lovelace Grows Flowers and Herbs from Which She Makes