Which of the following is NOT an example of a situational influence on consumer behavior?
A) stimulus-response theory
B) the time dimension
C) consumer mood and motives
D) terms of the purchase
E) the surroundings

Question

Quizplus · Accepted Answer

Stimulus-response theory is a psychological concept that explains how individuals react to stimuli, rather than a situational influence directly affecting consumer behavior. Situational influences typically involve specific contexts or environments that impact how consumers behave, such as the time of purchase, their current mood, the terms of the purchase, and the physical surroundings.

Which of the Following Is NOT an Example of a Situational