In consumer buying behavior, attitudes:
A) can always be used to predict purchase behavior.
B) play a major role in the evaluation of alternatives during the buying-decision process.
C) are most difficult to change when they are of weak intensity.
D) about products or stores can easily be changed with a benefit-oriented ad.
E) are not inhibited by external environmental factors.

Question

Quizplus · Accepted Answer

Attitudes play a significant role in the evaluation of alternatives during the buying-decision process, as they influence how consumers perceive and judge different products and brands.

In Consumer Buying Behavior, Attitudes