_____ is a state of anxiety that occurs in the postpurchase stage of the buying-decision process.
A) Perceptual cuing
B) Cognitive dissonance
C) Negative reinforcement
D) Selective distortion
E) Stimulus-response

Question

Quizplus · Accepted Answer

Cognitive dissonance is a state of anxiety that occurs when a consumer experiences a conflict between their beliefs and their actions. This can happen after a purchase, when the consumer realizes that the product they bought does not meet their expectations.

_____ Is a State of Anxiety That Occurs in the Postpurchase