When a university buys the initial equipment needed to set up two-way video transmissions for long-distance learning classrooms, a _____ purchase occurred.
A) straight rebuy
B) specialty
C) reciprocity
D) modified rebuy
E) new-task buying

Question

Quizplus · Accepted Answer

This is a new-task buying situation because the university is purchasing the equipment for the first time to set up a new capability (two-way video transmissions for long-distance learning), which involves a decision-making process that the organization has not previously undertaken.

When a University Buys the Initial Equipment Needed to Set