As the receptionist for Wakefield Engineering Company, Devin follows orders by not allowing salespeople to see any of the company's managers before lunch. Which role in the buying center is Devin clearly assuming?
A) buyer
B) influencer
C) decider
D) user
E) gatekeeper

Question

Quizplus · Accepted Answer

Devin is acting as a gatekeeper by controlling the flow of information and access to the company's managers, a common role in the buying center where individuals regulate the access of vendors and salespeople to parts of the company.

As the Receptionist for Wakefield Engineering Company, Devin Follows Orders