Salespeople John and Zsa-Zsa are offering basically the same product at the same price and with the same post sale services to a purchasing agent at Hamilton Industries. Which of the following describes a technique that Zsa-Zsa could ethically use to win the sale away from John?
A) She can approach Hamilton's CEO on a purely friend-to-friend basis.
B) She can offer to let John have the Hamilton deal if he will let her have the next similar deal.
C) She can give the purchasing agent a dozen golf balls since she has noticed golf memorabilia in his office.
D) She can offer to split the sale with John.
E) She can realize that there is no ethical way to win the sale.

Question

Quizplus · Accepted Answer

Zsa-Zsa can ethically offer the purchasing agent a dozen golf balls since she has noticed golf memorabilia in his office. This is a small gift that is not likely to influence the purchasing agent's decision, but it may show that Zsa-Zsa is attentive to the purchasing agent's interests.

Salespeople John and Zsa-Zsa Are Offering Basically the Same Product